Profile

Specialist in designing thoughtful, innovative and sustainable branding and packaging solutions for multinational clients and their products.

Branding is the face and story of any business or product – it is often the first thing seen and remembered. For that reason, it has become Todd’s passion to create thoughtful, innovative and sustainable design solutions for local and international clients, large corporates through to emerging start-ups.

With extensive experience in the bath and beauty product, home fragrance, food packaging and the gifting industry, he is extremely capable at taking projects from concept brief through to final print and packaging. Todd has sound knowledge of global trends, brand strategy and customer behaviour, has good sourcing contacts and a solid proficiency of application of print and packaging technology. He thrives in a client facing role and his eye for detail, chromatic and typography skills are exceptional. A selection of Todd’s work can be seen in this portfolio.

More personally, Todd also harbours a love for teaching and mentoring. This is seen through his role as a mentor and pre-selection judge for the International Council of Design (ico-D) and Adobe Design Achievement Awards and in his relentless enthusiasm to motivate and up-skill junior designers just starting out in their careers. He also shows an insatiable interest similarly in new and vintage brands and uses his blog, The Design Life, to share his many opinions and finds. 

Clients and brands

Previous clients include: BBC, Sony, Woolworths, Pedigree, Whiskas, Waltham (Masterbrand UK), Walgreens, Trepadora, Tiger Brands, Clicks, @home, Marmax Group (TJ Maxx + TK Maxx), Westside/Trent, Milady's, Jigsaw ASL, Icon Beauty, Habitat, Beaufort Homes, Imperial Tobacco, Ross Stores, Status, Berge Farrell, Child Nurse Practice Development Initiative, LithaFlora, The University of Cape Town, UNEDSA, Future Publishing, Joytech, Baronial Labels, Walmart, Laura Ashley, Burlingtons, David Jones.

Awards and kudos

Adobe Design Achievement Awards and ico-D (International Council of Design) Pre-selection judge 2016 – 2018 and Mentor 2013 – 2017 
ECRM 2016 Delegate, securing business with some of the worlds largest retailers.
National Business Award for ‘The Best Use of Technology’ 2004 Winner
Orange Award for ‘Bright Business’ 2004 Finalist 
Sunday Times Fast Track 100 2004 Ranked 12th fastest growing UK Company -Awarded to Somerset Creative.
The Queens Award for Enterprise 2003 Winner - Somerset Creative.
New Designer of the Year 1994 Winner

Press

Creative Photoshop Magazine 2016 Interview on branding. 
The Dieline 2010 / 2011 / 2016
Packaging of the World 2011 / 2016
Cool Hunting 2014
Advanced Photoshop Magazine 2013 Interview in capacity as packaging designer.
Brand Package Guide Book 2013
Packaging and Print Media Magazine 2010 Feature about appointment at and success of the CTTC Design Studio.
Magic Packaging 2 2012
Touch Magazine 1 & 2 2011
Chois Packaging 2011
Design Week 1994

Expertise

Taking brand and packaging projects from concept brief, through to final print production and the ability to lead and mentor successful design teams.

Experience: Branding, packaging, artwork, retail point of sale, creative direction, mentorship, editorial, packaging technology, retouching, 3D Visualisation, typography, presentation sampling and mock up.

Sector: Beauty, skincare, food and drink, pet, retail, exhibition, conference, publishing, marketing, corporate, property and entertainment.

TODD ANDERSON
Branding and packaging design specialist / Creative Director
info@toddandersondesign.com

©2019 Todd Anderson. All rights reserved.