Woolworths Benefits Range
Packaging redesign, range extension and gift set design, (concept through to final artwork), constructs and technology. Completed at CTTC Design in collaboration with Woolworths Beauty.
Keen to emphasise the natural elements of this range, muted tones and clean, simple typography were used throughout. Clear HTPE tubes were introduced to allow the fill of product itself to add to the overall design. Packaging the gift sets in wooden boxes further added to the natural feel of the range.