I began writing as a way of referencing some of the things that inspire me each day within my role as a brand and packaging design specialist. Over time this writing has helped to fuel passion, feed curiosity and build insight within the design industry, questioning things that we sometimes take for granted and bringning fresh perspective to my work.
The Design Life
BBC, Sony, Woolworths, Pedigree, Whiskas, Waltham (Masterbrand UK), Walgreens, Trepadora, Tiger Brands, Clicks, @home, Marmax Group (TJ Maxx + TK Maxx), Westside/Trent, Milady's, Jigsaw ASL, Icon Beauty, Habitat, Beaufort Homes, Imperial Tobacco, Ross Stores, Status, Berge Farrell, Child Nurse Practice Development Initiative, LithaFlora, The University of Cape Town, UNEDSA, Future Publishing, Joytech, Baronial Labels, Walmart, Laura Ashley, Burlingtons, David Jones.
Creative Photoshop Magazine 2016 Interview on branding.
The Dieline 2010 / 2011 / 2016
Packaging of the World 2011 / 2016
Cool Hunting 2014
Advanced Photoshop Magazine 2013 Interview in capacity as packaging designer.
Brand Package Guide Book 2013
Packaging and Print Media Magazine 2010 Feature about appointment at and success of the CTTC Design Studio.
Magic Packaging 2 2012
Touch Magazine 1 & 2 2011
Chois Packaging 2011
Design Week 1994
Taking brand and packaging projects from concept brief, through to final print production and the ability to lead and mentor successful design teams.
Experience: Branding, packaging, artwork, retail point of sale, creative direction, mentorship, editorial, packaging technology, retouching, 3D Visualisation, typography, presentation sampling and mock up.
Sector: Beauty, skincare, food and drink, pet, retail, exhibition, conference, publishing, marketing, corporate, property and entertainment.