The Trepadora range specialises in products for wavy, curly and tightly spiralled hair. It is infused with Inca Inchi Oil, which has been used by the indigenous people of the Amazon for thousands of years. It was important for the design to capture the essence of the products unique, organic ingredients and its intense moisturising properties.
Inspiration for the Trepadora branding was taken from the Inca Inchi vine, which produces a star-shaped pod that encases its precious seeds.
To create a professional haircare system, the packaging uses a sectioned typographic device that can be used both horizontally and vertically. Icons were created to direct the consumer to each of the products benefits. Beautifully rendered line drawings are carefully positioned above a bold and edgy shape of vibrant colour to create an eye catching shelf presence. Airless packaging was chosen to reinforce the ranges environmentally responsible stance, which also included donating a portion of its profits to the Peru Children’s trust.
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