Woolworths Classic Collection

Packaging and gift set design, (concept through to final artwork), constructs and technology. Completed at CTTC Design in collaboration with Woolworths Beauty.

Maintaining, and increasing, appeal was the key focus when revitalising the original Classic Collection design. New branding, foil block printing, a glass etching-effect, new decorative pattern elements and the deliberate use of tactile materials, all complimented the existing silver finishes to the caps and dispensers, all together creating a beautifully sophisticated revolutionary design. 

A home fragrance collection consisting of diffusers, candles and room sprays was also added to the core bath and beauty range.

Branding and packaging design specialist / Creative Director

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