Habitat

The introduction of a café at the flag ship London Habitat store, invited a creative, clever branding design. This is complimented by the use of Gill Sans for the type and the use of a warm Mediterranean red tone block on the packaging separate to the logo. This is complimented by the use of Gill Sans for the type and the use of a warm Mediterranean red tone block on the packaging separate to the logo. 

A glass of red wine was identified as identity of the brand, and was created in an expressive modern style using cut paper inside a loose hand drawn pen and ink style icon.

As is common for café usage, the design was applied to a variety of medium such as menus, business cards and signage.

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Scope of project: Branding, packaging, stationary design and illustration

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TODD ANDERSON
Branding and packaging design specialist /
Creative Director

With experience spanning over two decades, designing success for businesses and their products with thoughtful, innovative and sustainable design solutions.

©2018 Todd Anderson. All rights reserved.