Ledi Craft Gin

Branding and packaging design concept and redesign. Completed by Todd Anderson Design for Ledi Craft Gin / Okaapi.

Briefed to create a premium look and feel whilst maintaining the products African roots, Todd Anderson Design created this beautiful branding and packaging design, from concept brief through to final print ready artwork.

The logo incorporates a star to represent the company which is named after it’s founder, ‘Naledi’ meaning “star” in Sesotho. The young and talented Naledi Goottsch first crafted Ledi Gin in 2018 and is amongst the first women in South Africa to craft a natural fruit flavoured gin.

Above: Before and after the redesigned branding and packaging. The mark on the bottle neck is the only remaining element from the original design, which represents the company founder within the shape of Africa.

TODD ANDERSON
Branding and packaging design specialist / Creative Director
info@toddandersondesign.com

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