Creative direction, packaging design, sourcing, artwork and print production
Initially briefed to create a packing solution for soap that could be offered in a vast array of design styles – traditional, decorative, classical, modern, abstract and typographic – the result was a visual feast for the consumer. From a number of different packaging solutions that were sourced, the concept of using tins was chosen for the Christmas Soap Shop, becoming the best selling seasonal gift in 2011. Each soap variant stood out from the rest, appealing to a different type of buyer.
BBC Live Music Mobiles
Branding and packaging design specialist /
With experience spanning over two decades, designing success for businesses and their products with thoughtful, innovative and sustainable design solutions.