TJ Maxx Marula
Branding and packaging design (concept through to final artwork). Completed at CTTC Design for TJ Maxx.
Marula is one of Africa’s best kept secrets, so it was important for the visual language of this project to be luxurious. Such was achieved through the choice of a clean typographic approach, using the san serif font Frutiger, and the selective use of foiled gold.
Elegantly shaped vessels housed quality and wholesome looking product, and were topped with gold appearance caps.