Pedigree + Whiskas / VetCare
Evolution of the Vetcare product range was requested to be subtle enough to ensure consumer recognition and trust was maintained, and similarly their leading position in the veterinary care product market.
A simple colour palate was chosen to reflect the clinical tone, and the products description was placed inside a solid green band. The VetCare branding was enlarged but cropped from the bottom-left. The symbol indicating whether the product is feline or canine was positioned on the right side in balance with the VetCare logo.
Scope of project: Branding, packaging design (concept through to final artwork)
BBC Live Music Mobiles
Branding and packaging design specialist /
With experience spanning over two decades, designing success for businesses and their products with thoughtful, innovative and sustainable design solutions.