Trust Rusks / Prosperity Food Co.
Branding and packaging design (concept through to final artwork). Completed by Todd Anderson Design.
Briefed to create an African homemade vibe for the Prosperity Food Co. logo, American Typewriter was chosen as the font - Black in colour and coupled with a sketched line separating the name from the by-line.
The vibe was then continued into the packaging for Trust Rusks. A bright green (Pantone 349) was chosen for the name and a simple Kraft paper background texture was balanced with a colourful African leaf pattern/print. Stylised images of bees further add to the product’s story.
Profit from the Prosperity Food Co. / Trust Rusks initiative contributes to the funding of African children’s education.