TJ Maxx Sketchbook

Branding and packaging design (concept through to final artwork). Completed at CTTC Design for TJ Maxx.

Striving to capture the romance of an artists notebook, labels are designed to give the impression that the fragrance name was written on a torn piece of paper, and stuck down in a page equally covered in sketched illustrations and notes. See through vessels, with muted coloured fill, complement the illustration.

Branding and packaging design specialist / Creative Director

©2021 Todd Anderson. All rights reserved.