Woolworths Seasonal Soap Shop

Packaging design, constructs, technology and artwork. Completed at CTTC Design in collaboration with Woolworths Beauty.

Briefed to create a packing solution for soap that could be offered in a vast array of design styles – traditional, decorative, classical, modern, abstract and typographic – the result was a visual feast for the consumer. 

The use of tins as the vessel was chosen for the Christmas Soap Shop and became the best-selling seasonal gift in 2011. Soap variants stood out from each other, each appealing to a different type of buyer.

Branding and packaging design specialist / Creative Director

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