The Point

Branding and graphic design for The Point, Beaufort Homes stylish, multi-million pound housing complex, built on Bristol’s emerging waterfront. 

In line with the complex’s nautical location, a simple but colourful brand icon was first designed to remember the sails of ships from days gone by. This, in turn, was then projected across company stationary, billboards, brochures, signage and packaging. 

Further creative thinking around the brochure design led to the idea of cutting into the individual pages to give them the impression of the appearance of sails along with capturing the essence of the word, The Point.

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Scope of project: Branding, brochure design, advertising campaign.




Branding and packaging design specialist /
Creative Director

With experience spanning over two decades, designing success for businesses and their products with thoughtful, innovative and sustainable design solutions.

©2018 Todd Anderson. All rights reserved.