W Man

Packaging design, gift set design, (concept through to final artwork), constructs and technology. Completed at CTTC Design in collaboration with Woolworths.

A bold brightly coloured gift set range, requested exclusively for Father’s day celebrations was crafted using large typography, technical images and solid square packaging.

Designed to appeal to a wide demographic, one gift set contained three soaps housed in a box with a die cut section resembling the screen of a technological device and exposing a soap embossed with the word ‘man’. Another had a body wash tube packaged into slippers to appeal to the more mature recipient.

Branding and packaging design specialist / Creative Director

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