Woolworths Home

Packaging design (concept through to final artwork). Completed at CTTC Design in collaboration with Woolworths Home Department.

Retailer Woolworths briefed for a home fragrance range with a simple and clean look. Two fragrance variants were created - Ginger & Lime as a negative to the positive palette of Amber & Vanilla.

This minimalist approach to the design gave it an elegant high-end shelf appearance in the retailers homeware department. The range featured single candles, votive candles, room sprays and diffusers, all packaged in quality rigid matt finished boxes.

Branding and packaging design specialist / Creative Director

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