Packaging design (concept through to final artwork). Completed at CTTC Design in collaboration with Woolworths Home Department.
Retailer Woolworths briefed for a home fragrance range with a simple and clean look. Two fragrance variants were created - Ginger & Lime as a negative to the positive palette of Amber & Vanilla.
This minimalist approach to the design gave it an elegant high-end shelf appearance in the retailers homeware department. The range featured single candles, votive candles, room sprays and diffusers, all packaged in quality rigid matt finished boxes.